This is an ongoing analysis of the music used in UK TV commercials during 2016.
|Maker||Model||Song Title||Source||Song Type||Song Style||Link|
|BMW||X1||The Wave||Highscore Publishing||Composer||New Classical||Watch|
|Honda||CR-V||Keep Up||Wah Wah||Composer||Electronic||Watch|
|Honda||Honda Jazz||Tribute To Morricone||Wake The Town||Composer||Acoustic||Watch|
|Fiat||Fiat 500||Sunshine||Tieks Ft Dan Harkna||Original Artist||Electronic||Watch|
|Hyundai||Tuscon||Gf Hyundai Tucson||Guilt Free||Composer||New Classical||Watch|
|Ford||Kuga||Into The Wild||You Guys||Composer||Acoustic||Watch|
|Chrysler||Renegade||Renegades||X Ambassadors||Original Artist||Alt-Indie||Watch|
Of the 6, four were composed for the commercial. They’re all instrumental and fit into the ‘Neo-Classical’ / Electronic genres.
Style : Adventurous / Dramatic.Watch Full Movie Online Streaming Online and Download
Genre: New-Classical / Electronic
Mood: Positive / Anthemic / Confident
Why this music works: Car buying is a major purchase for most people so the music must instill a feeling of confidence and positivity in the brand while still giving a sense of playfulness and fun (especially true for smaller cars). Car brands often want to accentuate the feeling of Individuality and will use music to provide a sense of style, while still being rooted in trust and dependability. Due to the International nature of the advertising instrumentals are often the preferred option unless the song lyrics back up the campaign or name of the car, e.g. ‘Renegade’ used for the Chrysler Renegade.