About

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OUR STORY

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“Why what”?

“Why does music work”?

Why does it make us feel like it does? Why does one song touch millions of people, while another remains untouched? Why does one chord work with another to make us want to dance, while another makes us cringe?

Armand Van Helden, writer of the awesome ‘Professional Widow’, was once asked the secret to writing a great dance song. He said “First, create a good beat. Then, repeat it”.

If only it was so simple, right?

Along with our composers, we constantly ask questions. Who is the audience for this music? What else do they like? What emotion is the music trying to evoke?

Emotion.

Now there’s a good word.

Why does music cause us to feel an emotion?

 

Can you listen to the Jaws theme without feeling anything other than fear, trepidation, alarm and any losing any compulsion to go swimming in the sea late at night?

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